For the 2019 NAMM Show, I led the redesign of all graphics for Conn-Selmer’s trade show booth, creating a bold and cohesive visual presence. The perimeter of the booth prominently featured all twelve of the company’s brand colors, logos, and select product imagery, celebrating the breadth and diversity of Conn-Selmer’s offerings. At the heart of the booth, large-scale graphics highlighted employees from the company’s manufacturing facilities, emphasizing the people and craftsmanship behind the instruments. To help visualize and refine the concept, I recreated the booth design in Blender, providing a detailed 3D mockup to guide production. This project demonstrates my ability to translate brand identity into large-format, experiential environments while leveraging 3D tools for clear and effective visualization.