Working with Ford’s Talent Acquisition Brand team and military recruiter, I developed a modular event display system for military and veteran recruiting. Built around the Ready. Set. Ford. identity, the system translates Ford’s typography, color, and graphic language into a cohesive physical recruiting experience centered on the message “New Mission. Same Drive.”
The system includes 6- and 8-foot table covers, branded pedestals, a U-shaped backdrop, pop-up tent, and retractable banner, with multiple color and graphic options that allow recruiters to adapt the setup to different event footprints while maintaining a consistent brand presence. Each configuration connects candidates to ford.jobs/military, a dedicated destination for exploring relevant career opportunities at Ford.
The following 3D models were modified for portfolio presentation.
"Modco 12 - 10x10 Backwall" by exhibitbook is licensed under Creative Commons Attribution.
"One Choice 6ft Throw" by exhibitbook is licensed under Creative Commons Attribution.
"Econo Roll 31.5" Retractable Display" by exhibitbook is licensed under Creative Commons Attribution.
"One Choice 10ft Steel Casita Canopy" by exhibitbook is licensed under Creative Commons Attribution.
"Big Sky Counter 4ft Non-backlit Black Display" by exhibitbook is licensed under Creative Commons Attribution.