Ludwig Drums unveiled a new line of stainless steel snare drums, specifically designed to deliver a sharp, cutting sound that stands out in any musical setting. To visually reinforce this concept, I incorporated stone-chiseled typography into the design, symbolizing the power and precision of the product. This full-page advertisement appeared in Drum! Magazine and combined bold imagery with impactful messaging to capture the attention of drummers and industry professionals. This project highlights my ability to create visually striking, concept-driven print advertising that aligns with both the product’s features and the brand’s identity.